Since both the retail clothing industry are going to shop or intending to operate independent of chain stores, before entering the apparel industry, blocking careful market analysis to be done and market positioning, through the power loss on the current service status of parrot field analysis, combined with the future trends to determine the final scope of business of the shop into the shavings correct positioning. First, market analysis and positioning 1 Market analysis of the current situation analysis of current market conditions is the main purpose of starting from the current market conditions, determine the development of the industry environment outside the shop Louis Vuitton Monogram Idylle Mini Pochette Accessoires Fusain M62997 when the choose what kind of business strategy. Simply put, is to understand how to sell products and to determine how to sell. Need to analyze the contents include foreign market development status, products and partners, customer spending power and market future trends. (1) Market Survey and Analysis, whether new entrants to the operators of the fashion industry, or would like to open new markets for capital light operator, before plugging in the shop to be on the market existing scale, the market saturation level of war, now pupa industry business conditions and other investigations. For new participants, must be a round from the national market to the market step by step investigation, especially where the city must have a clear understanding of the market; for those who have experience in the shop, you can indirectly investigate specific customer base market. If it is an international brand, but also on the international market investigation and assessment. Master data on the initial size of the market, you must also do battle Survey market saturation, that statistics are the industry's shop pupae Myanmar volume, market share, and forecast potential businesses may enter the market in order to determine into Market timing is appropriate, whether there is still room for profit. (2) analysis of products and competitors into the apparel retail industry if it is just the operators, we must first understand is the leading clothing brands and in similar fashion, "leader" position of the parent Company and production levels, followed by second-rate brand of explosive or more competitive company and products. The purpose of competition analysis is to understand the competitors in the market competition possible strategies and strategies, insight into the changes in the industry competitors, changes in the competitive environment may make a variety of anti-When, according to their anti-intellectual when to close the eyes own shop policy and business strategy. (3) ability to analyze customer consumption spending power of the target customer base, the level of the shop's business district and site selection and planning of store design in mind roots have great reference value. To the mass consumer group as the main customers of clothing companies usually stationed in the city downtown area, because of the need through the power advantage to attract popular shopping site to consumers; the same for the higher spending power of customers to target enterprise customers high-quality clothing , the best choice is a senior community and other district-specific site conditions and more times, mainly because of the quality of these costumes to win business, customer brand loyalty, higher consumption of cold conditions less affected by the store location (4) market trend analysis to understand the future development of the market situation, but also should be on the future market trend analysis. Through the successful analysis of future market size, trends in the retail clothing, etc., to determine the circle to the shop's development, distribution strategies, and network expansion strategy, seeking to mention an important reference. In general, dress shop operators should market trends in the next five years to predict, and make the appropriate strategic planning. If the market is about to enter a stable phase of high-grown, so shop fast and comprehensive strategy should be the best choice; the same, if the market is about to enter decline phase, then to wait and see approach or a more appropriate expansion plan is the best choice.
(2) accurate market positioning market position is based on the purpose of their own clothing shop management features and advantages, combined with the competitor's market position, to determine the direction of the shop's operation, which planned to convey to consumers shop product, price, service, business ideas, business methods, the overall image and other information, the goal to attract more consumers to create favorable conditions. Clothing stores including brand positioning style positioning, website ranking market segmentation, positioning and business strategy business conditions positioning. (1) locate a new store brand style decisions when entering the market, choose what style of clothing brand management should be considered first priority. Style is to determine the product design and merchandise the store image is displayed on the main due to dirty style. Business casual is the style of the main, or in elegant and luxurious style of the main? The business is operating a single brand or the brand level collective series of explosion? These are the style of clothing brand positioning considerations. (2) market segments in the apparel retail market as a whole, only a few broad product line can cover most of the operators customer base, the general brand shop operators are required to segment the overall market. Raised in accordance with , children wear, children's clothing for a classification, and follow the low, medium and high price, or the age of the target customers, products, style and other factors to do a further breakdown. Except in accordance with Table Tennis ム apparel market segmentation, but also can follow the consumer's other attributes, such as the physical character, demographic characteristics, characteristics of thought, behavior and other factors to segments of the market, that is produced by analyzing the frequency of six of your which part is to attract customers, target customers often live, their favorite activities to areas where other detailed delineation of the market. (3) business trend business conditions positioning Positioning is also very important for the shop. Leech species of grasses and study the most suitable format to be open to shop? Is stationed in a department store to shop counters or in the form of a small area of the store, or business street stores or clothing stores popular? If commodity prices competitive, cover a broad customer base, then the high street stores, supermarkets, clothing is the wrong choice of this format. Vote for inexperienced small word н, joined the chain is a wrong choice. (4) the strategic positioning of business with well-known clothing brand presence in China and the rise of China's domestic apparel brands, domestic clothing shop business strategy has also undergone great changes. The vagaries of the market environment, the situation varied shops, positioning in the business strategy should be specific. Here are a few general business strategy. ① focus on a single brand that is a common brand stores. Such shops usually brand headquarters indirect management, stress management agreement, including the product itself, shop signs, presentation tools, and even dressed sales staff to sell services and other initiatives are based on Company's corporate identity systems design, showing a consistent the effect. Such stores usually only play in the marketing head of policy implementation role, but can not close the eyes flexible intellectual shop business strategy, but some of the services or content are free to play space. ② focus on a price with such stores in the past few and far between, but way to make money in the self-brand and multi-brand stores rapidly increasing popularity of large clothing store in the case, emphasizing the clothing of a particular price band stores have started to appear. Since no brand at all, the price of such stores with more focus lock in low prices.
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