Sales don't first impressions are most lasting, with negative feelings, to yourself and goods have every confidence zhao4 ben3 shan sell before the turn, gao xiu4 min3 back down say: "want me to say this turn don't sell!...... this full avenue is ability ok, who buy you that trifle?" The actual store sales, there is a lot of reception when performing guests, often subjective to judge the guest will not buy ah, the results are half the battle; Heart think our goods don't sell well...... Like the negative thoughts. Zhao4 ben3 shan a "I can" expression of very confident: "I can put the persuasion, is inclined to talk of banter, fade can talk Nie, who pointed to the young couple had quite good, I give him teasing apart." Into the store to our guests goods faith, to a great extent on the goods from performing confidence.two, according to the customer's needs for the right goods skit gao xiu4 min3 recognizes zhao4 ben3 shan of strengths: "hear family buy horse on the somebody else that he sell cars set, hear family buy motorcycle helmet on that sell, hear family on somebody else sells the insomnia sleeping pills...... heard their open quad bike legs failed, got up early to do the greedy black vice turn......" Zhao4 ben3 shan: "this is called market, pays special attention to the early light!" The most rapid sales is according to the guest's demand to recommend. A lot of store performing don't know the customer's needs, also do not go to enquire if the guest, and turned to recommend some guests feel very appropriate or think very beautiful clothes, the results to a guest "don't like, so-so" answer, to the sales service they cause disorder. 3, don't care about the guest said: "don't need", "to create needs" to promote sales gao xiu4 min3 said: "you the light also have played ahead of error of time!" (their legs good, not need) of store sales services, most of the guests will be to our sales have refused, managed to hear every day "don't need" this rejection. Some managed to sound in refused to, began to doubt their own goods or his ability, slowly may have moved; Have a good sales personnel, can in the guest refused to sound, cleverly guide guests in the doesn't sell the goods sold out instead. Zhao4 ben3 shan said he could create demand: "today, a pair of good turn sell leg I can give his persuasion is lame!!!!! And then put the trafficking to him." When the guest says that there is no requirement, we can also create demand. Create demand can say is the highest state of sales, to create needs not from reality, but to explore, refining, to extend and deepen the internal guests have been found demand, just need to actively to guide the guests. Here is a create demand sales story: < strong > < / strong > the most severe of a young man went for the department store, the boss asked him to do anything? He said: "I used to be the door-to door small dealers." The boss like his clever is hired him, to try out for a few days. The next day the boss came to see his performance asked him, "what have you done today a few single business?" "1 single," the young man replied. "Only 1 single?" The boss very angry: "you sell how much?" "3000000 dollars," the young man replied. "How do you sell to so much money?"
The boss dumbfounded. "Well," the young man said, "a man come in to buy things, I'll sell it to him a small hook, and then, in the hook, and finally large hook. Then, I sold to his small line, medium, and finally the size of the line is the line. I asked him where the fish, and he said the sea. I suggest he buy a boat, and so I took him to sell the shop of ship, selling him long 20 feet have two engine schooner. Then he said his public car may drag still card so big ship. I then take him to the car sales areas, sold him a new Toyota car luxury 'cruiser'." The boss retreat two step, almost unbelievable, "a guest only buy a hook, you can sell to him so much?" "No," the young man replied, "he is to give his wife to buy sanitary napkin. I said 'you of the weekend is ruined, why not go fishing?" four, the voice of the drive to cause the attention of potential target customers zhao4 ben3 shan need wife partner: help me shout 2 words. Gao xiu4 min3: ah, I turn the oh, turn! Turn the oh!!!!! Turn! Turn! Turn! The result is caused the potential FanWei guest noted: "I say you whim what ah, you? You know I will turn you let me go?" FanWei will turn up, and then have the zhao4 ben3 shan began to "talk" plot. The store's sales also is same, have the guest's in store, just have to use the skills, just also may be the deal. In the process of performing stores in sales, no partner, so can depend on own strength, but his voice to attract the yingbin outside the store potential plays a very important role. For example, have a women's clothing brand in shenzhen, and required the counters in performing "welcome to * * *" yingbin sound must be very high, and asked whether they have guest to, can't stop. The results, each walked into the mall, "welcome to * * *" the voice in the market to break out, its business you also can be imagined. Most of the market in shenzhen, it is women's clothing sales were the top three floors. Fashion industry of store performing must also "call the". five, in the sales process according to the guest in different psychological reaction stage with different communication method, grasps the consumer psychology turn sell inside, zhao4 ben3 shan to FanWei psychological grasp of the skill is astounding. First to "trafficking" caused by the cries of the FanWei attention, and then to "scare" trigger FanWei further attention, with "guess the history" cause FanWei the strong interest, linked together, just right, fully mastered FanWei psychological change and stage characteristic.
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